Understanding the SEO triangle and it’s effects on ranking
In the world of digital marketing, the SEO triangle is an important concept that plays a crucial role in establishing the visibility and ranking of your website.
Marketing to different social media audiences
As social media continues to dominate the digital landscape, marketers face the challenge of engaging a diverse and dynamic audience. From the visual appeal of Instagram to the professional networking hub of LinkedIn, each platform attracts users with different interests, behaviours, and motivations.
Digital marketing audits: what are they and why are they Important?
In this article, Digital Director Greig Barclay delves into what exactly a digital audit entails, why it’s crucial for businesses of all sizes, and the invaluable insights they can provide.
Guide to understanding schema markup for SEO
Written by Digital Marketing Executive Brendan Wolmarans, this guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.
Branding for all the senses
Client Services Director and branding specialist Gemma Boss, explores how brands should be thinking (way!) beyond the logo.
5 Benefits of advertising on the internet
Delve into how leveraging online platforms can not only enhance your marketing efforts but also transform your brand’s global presence and consumer connection, making every click a step toward success.
The benefits of creating a showreel for your marketing agency
In this blog we explore why a showreel is an important marketing tool and give you our top tips to creating your own.
5 Email marketing best practices that drive results!
In today’s digital age, email remains a cornerstone of marketing strategies, offering a direct line to your audience’s inbox. However, not all emails are created equal, and the difference between an email that converts and one that ends up in the spam folder can be subtle.
Brands we love!
We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?
Building Brands November 2023
Director Gemma Boss takes us through her presentation given at Building Brands in November ’23.
The benefits of partnering with full-service marketing agencies
Do you ever find yourself overwhelmed by the ever-changing marketing landscape? Wondering how to keep up with the latest trends and technologies?
Change it up
The most challenging part of my job has and always will be the agency rebrand. You hear the phrase batted around by agencies that ‘we are our own worst client’ and people will ask why?